Hi, I’m William.
I like to explore the dimensions of design beyond the visual channel and experiment with its counter-educational alternatives.
I approach design by asking why we do what we do, rather than what or how.
I believe in design as a catalyst to create the 🌍 we long to live in, that’s why I created tallerista, and also in a studio model outside of ad agencies, that’s why I co-founded Sinestésika.
I have managed teams and designed for all branding touch points: ux-ui 🖥, cx design🫶, print 🖨 and interior spaces 🪴, always with a strategic vision and supported by data 📈.