Hi! I’m William.

I like to explore the dimensions of design beyond the visual channel and experiment with its counter-educational alternatives.

I approach design by asking why we do what we do, rather than what or how.

I believe in design as a catalyst to create the 🌍 we long to live in, that’s why I created tallerista, and also in a studio model outside of ad agencies, that’s why I co-founded Sinestésika.

I have managed teams and designed for all branding touch points: ux-ui 🖥, cx design🫶, print 🖨 interior spaces 🪴 and more, always with a strategic vision and supported by data 📈.

If what I do resonates with you, I am currently available for collaborations and commissions. You can see some of my latest work here, we can also talk via linkedin or mail.